Company ADAMO FUR CO. was established in 1989 in Istanbul, Turkey, and specialises in fur and leather apparel and accessories for men and women. The remarkable success and sustained development achieved since then has helped the company to gain a place among the most important and fastest developing companies in the industry. The policy of the company is based on determination to offer the highest quality by all means and insistence in excellence; the two main concepts which fortified its image and contributed to expanding its reputation beyond local territories in the international market. Handicraft The collections created by ADAMO features ready-to-wear clothing for contemporary men and women. Carefully selected fur and leather materials are used as raw material and guarantee perfect quality in all products. The quality of raw material is the key element for the outcome in fur manufacturing. In order to obtain the perfect production quality, ADAMO participates in all the NAFA auctions in Canada using the best raw fur skins from mink, lynx, lynx cat, sable and many other fur items from North America. ADAMO carefully selects high quality furs for its annual collections. In the NAFA auctions, world-wide buyers contest to get top lot leather. ADAMO’s investment in such high quality raw leather, each piece costing more than US$ 2000, is a clear demonstration of its philosophy and determination to offer top quality products. ADAMO has been awarded this year by NAFA for the production of BLACKNAFA Female Top Lot in Milan, and for the production of BLACKNAFA Male Top Lot in Moscow. Most leather products are imported from Italy and Spain. In addition ADAMO operates a high standard tannery in Denizli, in order to meet demands. Creation Perfection is very important in the production process. ADAMO’s qualified personnel, innovative designers and experienced technicians, who are in tune with each other always follow up each detail, carefully observe every step of the production process to introduce the unrivalled outcomes.    If we have to underline a feature which sets apart ADAMO from its competitors, it is the sensitivity for new “trends” in line with the year’s demands and rapid changes in collections and styles towards these "trends". Serving a non-stop, flowing, short-term event like fashion, the company focuses on adopting any changes in trends to recommend today the best choices for clothing tomorrow. Three Italian designers working for ADAMO continuously follow and anticipate new “trends” to gain inspiration and create amazing products. Garments and accessories with the soul of new age satisfy the needs of contemporary men and women. Aiming to meet each demand, the collection is renewed twice a year and ADAMO adds new items to its product line every day. Sales Points ADAMO averagely produces 3000 – 3500 pieces of products per month, which means approximately 40.000 products a year. The company has taken the first step in the domestic market by opening its first shop in Istanbul and then doubled its force with two more in Grand Bazaar. The increasing trend in retail sales is still on to drive ADAMO to open a brand new sales shop with a “luxury shop” concept in Nisantasi, one of the most stylish and luxury shopping areas in Istanbul. ADAMO has recently launched the latest shop in Laleli district in Istanbul. Activities ADAMO’s activities are not only limited to the above said. The company aims to be dominant in the international market, as well, by exporting its products to various locations around the world on wholesale and retail trade basis. Leading exporting markets are Canada, USA, Spain, Monaco, Japan, Russia, Ukraine, Kazakhstan, Germany, Latvia, Lithuania, French, Azerbaijan, Estonia, Syria and Portugal.    Organizations Having a conscious profile from the top to the end, ADAMO could not but participate in large and luxurious events in the fur and leather market. That is why ADAMO actively attends almost all international fairs including the Fur & Fashion Hong Kong Fair (Hong Kong), the Mifur (Milano), the Leshow (Moscow), the NY Fashion Exhibition (New York) and the IDF (Istanbul). Finally, it has to be mentioned that the company, since its foundation, endeavours to establish long-term and valuable relations not only with its customers but also with its workmates and solution partners. By not comprising its quality principles and by always changing its product styles, ADAMO continues to walk towards a more successful future.